Who We Are.

The Team.

Meet Dr Linda Holding


Linda is a palliative care-trained doctor, with 20 years of clinical risk management experience. She blends together on-the-ground experience of the health system, a sensitivity and compassion for patients, empathy for how healthcare providers experience the system and practical experience of the funder perspective.

Meet Shivani Ranchod


Shivani is a healthcare actuary and academic. She is the co-founder and CEO of Percept, a multi-disciplinary consulting firm. She is an outspoken advocate of change in the South African health system, having worked across both the public and private sectors and the supply- and demand-sides of the system.

Meet Radha Govender

Independent Chair of the Board

With more than 20 years of experience in managed health care, and previously GM of Managed Care at Liberty Health, Radha is passionate about ensuring dignity and peace in the end-of-life phase. She is currently completing her Masters in Palliative Medicine (UCT). She holds a B.Pharm and a Post Graduate Diploma in Palliative Medicine.

Meet Ursula Torr

Non-Executive Board Member

Ursula is all about people. Combine this with actuarial training, deep creativity, and a passion to forge progress for South Africans and you have the key to Ursula’s interest in Alignd. Ursula’s professional background has been in the financial services sector, both risk and investments; and in both, on a technical as well as marketing front.

Meet Emma Finestone

Relationship Manager

Emma is an actuarial science graduate currently following her passion for public health and pursuing a Masters in the field. She’s particularly interested in innovative solutions that change the way in which we think about solving health problems, which is why she so strongly relates to the values and vision of Alignd. She believes that people are at the core of turning these innovative ideas into a reality.

Meet Njabulo Dube

Data Scientist

Njabulo holds a Bachelor of Business Science degree in Actuarial Science from UCT, and has completed the coursework component of a Master’s degree in Advanced Analytics and Decision Science. He works as a data scientist at Percept Actuaries and Consultants, and brings together his versatile mix of actuarial and data science skills to build backend systems and a powerful data analytics platform for the Alignd solution.

Meet Amiena Moerat

Office Superhero

Amiena means “kind and trustworthy” which are two important aspects in her life. These attributes shine through with every task that she tackles and every person she works with. Being the office superhero, she takes pleasure in assisting the team to be efficient and to deliver quality work.

Meet Memory Munodawafa

Care Partner

With a Masters in Clinical Social Work and a Doctorate in Psychiatry, coupled with her clinical and oncology social worker training, Memory is well-qualified to work as a care partner for Alignd. She’s passionate abo​ut ensuring patients have adequate access to palliative care and psycho-social support and has seen the benefits this added layer of care and supports brings to patients.

Meet Ruvimbo Chigwanda

Care Partner

Ruvimbo is a social worker and public health practitioner whose passions lie in adding value to the care pathway. She does this by helping everyone – individuals and families – access affordable quality healthcare. Ruvimbo strongly believes such access adds to the dignity and quality of life, making her role as a care partner at Alignd, a perfect marriage of her passion and training.

Meet Merlary Chidavaenzi

Care Partner

Merl’s academic background is in social work, and she has a Masters in Public Health specialising in social and behavioural sciences. She’s also received her postgraduate diploma in palliative care medicine. Universal health coverage is a priority focus for her. Alignd strengthens access to palliative care medicine which is currently accessed by so few who need it – it’s what attracted Merl to the role.

Meet Nancy Mini

Care Partner

Nancy Mini is a professional nurse with 35 years’ experience in diverse disciplines of nursing, including oncology and HIV/AIDS. She has a postgraduate diploma in Public Health, and recently completed her postgraduate diploma in Palliative Medicine at the University of Cape Town. Nancy believes Alignd has made it possible for more people to access the benefits that palliative care brings, and hopes more people will take advantage of it early on in their serious illness journey.

Meet Catherine Davis

Content Manager

Catherine is an editor, writer and content creator with more than 15 years’ experience in print and digital publishing and communication. Her writing and editing has covered healthy lifestyle, finance and investment, property and the luxury market, but her passion lies in health writing. By taking the time to understand a brand and the audience, and adding in her finely-tuned editorial instinct, Catherine creates content that’s clear and compelling.


Meet Tjina Pig

Cancer Survivor

Tjina Pig is the dog in the photo – Tjina is a cancer survivor.



Alignd brings a unique combination of clinical, financial and analytical skills to bear on the pressing challenges in our health system. Our ambition is a patient-centred and compassionate health system. 



The current system is predicated on a lack of trust, with funders and providers seldom working constructively together. Our aim is to change that.



Our solutions bring together multiple components (benefit design, provider network, patient support, data analytics and a value-based payment mechanism) into a coherent framework.


The Founders.

A Powerful Combination.

Alignd was founded by a multi-disciplinary team bringing together a unique combination of clinical and financial skills, and a wealth of healthcare industry experience. The collaboration of Dr Linda Holding, a palliative-trained doctor with 20 years of clinical risk management experience; Shivani Ranchod, a healthcare actuary and academic; and Victoria Barr, a healthcare economist and senior director at FTI Consulting, was founded on a shared commitment to patient care-centred and cost-effective healthcare. In applying rigorous critical thinking to create effective solutions, we never lost sight of the humanity of patients and healthcare practitioners, which is at the centre of everything we do.

Alignd is a registered Managed Care Organisation (MCO) under the ambit of the Council for Medical Schemes (CMS).

Our Manifesto.

Listen carefully. See clearly. Switch between aerial view and street view. Apply fierce logic. Put aside your preconceptions. Remember that change requires courage. Care deeply about patients and their experience. Do not accept the status quo. Be pragmatic about what you can change. Break bread together. Bring an open heart. Let your humanity shine.  Work consciously. Cultivate your creativity so that we can keep solving complex problems. Ideas are not enough. Expect resistance. Breathe deeply. Seek congruence. Find the middle ground. Share the load. Stand firm. Be decisive and clear. Acknowledge your mistakes. Give yourself a break. Be accountable. Act with integrity. Play open cards. Trust our ability to deliver. Exceed expectations. Be kind.