Who We Are.

The Team.

Meet Dr Linda Holding


Linda is a palliative care-trained doctor, with 20 years of clinical risk management experience. She blends together on-the-ground experience of the health system, a sensitivity and compassion for patients, empathy for how healthcare providers experience the system and practical experience of the funder perspective.

Meet Shivani Ranchod


Shivani is a healthcare actuary and academic. She is the co-founder and CEO of Percept, a multi-disciplinary consulting firm. She is an outspoken advocate of change in the South African health system, having worked across both the public and private sectors and the supply- and demand-sides of the system.

Meet Radha Govender

Independent Chair of the Board

With more than 20 years of experience in managed health care, and previously GM of Managed Care at Liberty Health, Radha is passionate about ensuring dignity and peace in the end-of-life phase. She is currently completing her Masters in Palliative Medicine (UCT). She holds a B.Pharm and a Post Graduate Diploma in Palliative Medicine.

Meet Calvin Isaacs

Non-Executive Board Member

Calvin is a senior managing director at FTI Consulting. He is a member of the Forensic and Litigation Consulting practice and is based in Cape Town. Calvin is a chartered accountant and has over 18 years’ experience in the forensic industry where he is considered to be an expert in forensic investigations. He has a special interest in the health sector.

Meet Ursula Torr

Non-Executive Board Member

Ursula is all about people. Combine this with actuarial training, deep creativity, and a passion to forge progress for South Africans and you have the key to Ursula’s interest in Alignd. Ursula’s professional background has been in the financial services sector, both risk and investments; and in both on a technical as well as marketing front.

Meet Sorina Oberholzer

Operations Manager

Sorina is a pharmacist and business analyst with extensive experience in business process design and operations management. She creates practical and sustainable solutions at a micro level, through blending people, processes and systems to affect innovation at a macro level. Sorina has a special interest in palliative care and volunteers part-time at a local hospice.

Meet Njabulo Dube

Data Scientist

Njabulo works as a data scientist at Percept Actuaries and Consultants. He brings together his versatile mix of actuarial and data science skills to build backend systems and a powerful data analytics platform for the Alignd solution.

Meet Amiena Moerat

Office Superhero

Amiena means “kind and trustworthy” which are two important aspects in her life. These attributes shine through with every task that she tackles and every person she works with. Being the office superhero, she takes pleasure in assisting the team to be efficient and to deliver quality work.

Meet Emma Finestone

Relationship Manager

Emma is an actuarial science graduate currently following her passion for public health and pursuing a Masters in the field. She’s particularly interested in innovative solutions that change the way in which we think about solving health problems, which is why she so strongly relates to the values and vision of Alignd. She believes that people are at the core of turning these innovative ideas into a reality.

Meet Constance Maphoto

Care Partner

A professional social worker, Constance has worked across the public, private and NGO sector, providing excellent client service wherever she is. She worked in the managed health care sector too, for almost three years, where she developed a love for palliative care. Governed by principles such as confidentiality, self-determination, respect and integrity, she provides clinical care coordination and support to patients enrolled on the Alignd.Palliative benefit, and their families.

Meet Catherine Davis

Content Manager

Catherine is an editor, writer and content creator with more than 15 years’ experience in print and digital publishing and communication. Her writing and editing has covered healthy lifestyle, finance and investment, property and the luxury market, but her passion lies in health writing. By taking the time to understand a brand and the audience, and adding in her finely-tuned editorial instinct, Catherine creates content that’s clear and compelling.

Meet Tjina Pig

Cancer Survivor

Tjina Pig is the dog in the photo – Tjina is a cancer survivor.

The Founders.

A Powerful Combination.

Alignd was founded by a multi-disciplinary team bringing together a unique combination of clinical and financial skills, and a wealth of healthcare industry experience. The collaboration of Dr Linda Holding, a palliative-trained doctor with 20 years of clinical risk management experience; Shivani Ranchod, a healthcare actuary and academic; and Victoria Barr, a healthcare economist and senior director at FTI Consulting, was founded on a shared commitment to patient care-centred and cost-effective healthcare. In applying rigorous critical thinking to create effective solutions, we never lost sight of the humanity of patients and healthcare practitioners, which is at the centre of everything we do.

Alignd is a registered Managed Care Organisation (MCO) under the ambit of the Council for Medical Schemes (CMS).

Our Manifesto.

Listen carefully. See clearly. Switch between aerial view and street view. Apply fierce logic. Put aside your preconceptions. Remember that change requires courage. Care deeply about patients and their experience. Do not accept the status quo. Be pragmatic about what you can change. Break bread together. Bring an open heart. Let your humanity shine.  Work consciously. Cultivate your creativity so that we can keep solving complex problems. Ideas are not enough. Expect resistance. Breathe deeply. Seek congruence. Find the middle ground. Share the load. Stand firm. Be decisive and clear. Acknowledge your mistakes. Give yourself a break. Be accountable. Act with integrity. Play open cards. Trust our ability to deliver. Exceed expectations. Be kind.