Why We Exist.

“What if we could improve outcomes, save money and give doctors back their autonomy?”


No one is happy with our current health system.

In the private sector we face challenges of inadequate medical scheme coverage, a trust deficit between funders and providers of care, and a system of paying for care that encourages unaffordable increases in cost.

Our vision is a compassionate and sustainable health system. We believe individual patients, the population as a whole and providers of care at the front line of the health system all deserve better. But we also know that an unaffordable health system is not a sustainable one, and that difficult trade-offs are unavoidable. We understand that incentives in the system must be designed to manage the inter-relationship between cost and quality: to ensure enduring access and ongoing improvement.


The Institute for Health Improvement (IHI) articulates a Triple Aim of better care for patients, improved population health and
lower per-capita costs.

Don Berwick, former President and CEO of IHI, says: “I simply do not believe the Triple Aim is accessible in a fee-for-service system”.  We agree with him. We think that new ways of paying for care are central to achieving patient-centred and cost-effective healthcare.

In order for the system to thrive we need a shared sense of purpose. Our ambition is to see a health system where trust is matched by accountability, and patients’ interests are paramount.

Alignd Goals.

Alignd believes that improved financing and contracting mechanisms can achieve a win-win-win in healthcare.


Improved Outcomes

  • Better quality, evidence-based care.
  • Improved autonomy and dignity for patients at the end of life.

Reduced Cost

  • Reduced unnecessary hospitalisations and non-beneficial care.
  • More cost-effective provision of care.
  • Reduced medical aid contributions and increased affordability of medical aid coverage.

Fair Reimbursement

  • Improved reimbursement and greater autonomy for palliative care professionals.
  • Increased number of palliative care professionals and expanded access to palliative care.
  • More innovation in care delivery.